ArtScience: Welcome! is an autonomous advertisement campaign for the ArtScience department. The textual basis will be provided by the material extracted from the ArtScience Study Guide for a predecessing project, the ArtScience Performances.

The target of the campaign is raising awareness about the ArtScience department by posing questions on its behavoir and aim, whilst reflecting on the locus of that institution in the public arena. Advertisement does not only sell, it is a reflection of the commodity in the mirror of our postmodern society.

Text forces action, context forces evaluation.

Furthermore, ArtScience: Welcome! aims to explore the transition from student to artist, the influence of art education on the student, and the role of the media in forming an image of the artist, within and outside the boundaries of those media.